Data-driven marketing strategy
Business, audience, and competitive analysis
Target customer jorney mapping
Updated positioning development
Multi-channel traffic architecture
Financial levers model implementation
KPI systems development
Marketing strategy built around your business model and industry dynamics
At Kynera, we develop marketing strategies that are precise, data-driven systems designed specifically around your business mechanics, competitive environment.
Market & Product Analysis
In-depth evaluation of market dynamics, competitive landscape, demand trends, and product potential to identify strategic opportunities and define a winning market fit.
Customer Journey (CJM)
Comprehensive mapping of the customer decision path with key triggers and friction points to optimize the journey and increase conversion efficiency.
Target Audience
Identification and segmentation of core audience groups, their behaviors, motivations, and purchasing patterns for precise and effective communication.
Positioning & Value Proposition
Creation of a clear, differentiated market position and compelling value proposition that strengthens competitive advantage and resonates with ideal customers.
Multi-Channel Promotion
Development of a promotion system across essential channels to ensure stable demand generation and consistent performance.
Financial Model
Assessment of unit economics, margins, and ROI potential to build realistic growth scenarios and align marketing efforts with financial outcomes.
Pricing Policy
Design of a pricing strategy informed by market data, competitive benchmarks, and customer perception to maximize revenue and support strategic positioning.
In which cases is a marketing strategy necessary?
You want to grow, but lack clarity on what levers will actually drive that growth.
Marketing activities happen, but they do not translate into predictable revenue.
Decisions are based on trends, intuition, or guesswork rather than data and structured analysis.
You are aiming for aggressive or accelerated growth, but your current setup cannot support it.
New tools and channels are tested, but nothing works as a cohesive system.
Your team can execute marketing activities, but lacks the expertise to build a complete strategy.
Strategic & Market Analysis
A comprehensive discovery phase that maps the current business state, competitive landscape, industry trends, and growth constraints. This stage identifies strategic opportunities, evaluates product-market fit, and clarifies the baseline required for building an effective long-term strategy.
Audience Architecture & Customer Journey Mapping
Development of a full audience system: segmentation, behavioral insights, motivations, JTBD, and value drivers. This stage includes the creation of a detailed Customer Journey Map, overlaid with revenue mechanics and unit economics to reveal the most profitable acquisition and retention paths.
Positioning & Value Proposition Framework
Creation of a clear and defensible market position, including brand narrative, differentiation points, value proposition, and messaging hierarchy. This stage defines how the brand should communicate across touchpoints to attract, convert, and retain its ideal customers.
Full-Funnel Multi-Channel Infrastructure
Design of the complete marketing funnel ecosystem: traffic channels, acquisition architecture, retention loops, conversion flows, funnel stages, and capture points. This includes prioritization of channels, funnel logic, and an integrated cross-channel structure tailored to business goals.
Marketing Strategy & Strategic Execution Framework
A complete strategic blueprint transforming insights into action: prioritization of initiatives, full marketing strategy design, tactical playbooks, KPI structure, execution timelines, and operational guidelines. Provides a clear pathway for implementation and long-term growth management.
Marketing strategy results
Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Trusted by over 4,000 startups.
Financial Model & Growth Priorities
A structured financial model outlining unit economics, pricing logic, and profitability thresholds, paired with clear growth priorities that guide future budget and resource allocation
Target Customer Journey Frameworks
A detailed view of key customer segments and their end-to-end journey, revealing motivations, decision triggers, and opportunities across acquisition, conversion, and retention stages.
Market Positioning & Value Proposition
A clarified positioning and value proposition architecture that defines how the brand competes, what it stands for, and why customers should choose it over alternatives.
Full-Funnel Multi-Channel Blueprint
A complete structure of funnels, touchpoints, and channel responsibilities that forms the backbone for scalable marketing execution across the full customer lifecycle.
KPI System & Measurement Framework
A performance measurement structure with defined metrics, tracking logic, and decision-making triggers to inform effective campaign management and long-term optimization.
Strategic Roadmap for Future Execution
A step-by-step strategic roadmap that translates the marketing strategy into actionable phases, enabling teams to execute confidently and consistently.
Common Questions
Everything you need to know about marketing strategy from with Kynera. Can’t find the answer you’re looking for? Please contact our team.
What’s included in a marketing strategy?
We offer flexible pricing tailored to the specific needs of each project. The cost depends on factors like the project’s scope, objectives, and the level of customization required. Whether you’re seeking a full growth system or specific optimizations, we ensure a solution that aligns with your goals and budget.
How long does it take to develop a marketing strategy?
We specialize in working with digital-first, growth-focused businesses across various industries like E-commerce, SaaS, and DTC brands. Whether you’re an established company or a startup, we tailor our approach to meet your specific needs and growth potential.
What if we already have a marketing team?
We offer a comprehensive range of services to optimize your entire growth funnel. From CRO and landing page redesigns to paid media strategies, funnel creation, and data-driven retention systems, we build long-term growth engines for brands.
While we excel at providing a complete package, we also offer specific solutions like full-funnel management or custom tech implementations as needed.
While we excel at providing a complete package, we also offer specific solutions like full-funnel management or custom tech implementations as needed.
Can you help implement the strategy afterward?
We typically work with brands that have a monthly revenue of at least $15,000 - $20,000, but we welcome businesses of all sizes. If you’re a new brand looking to scale or a growing brand aiming to refine your systems, we’re happy to discuss how we can help.
What is required from our side?
Yes, we’ve worked with brands across North America and Europe, and we’re experienced in building multilingual funnels and adapting messaging for different regions, including local offer strategy and regulatory considerations.
How do we get started?
Everything starts with a discovery call. We’ll learn about your goals, audit your existing systems, and define where the biggest growth levers lie. From there, we propose a custom scope that delivers the fastest, most meaningful impact.