Blog

Latest and best practices for digital-first brands

Architecting Growth: Why Your Business Funnel is Failing (and How to Fix It)

We unpack how a well-architected funnel can double your conversion rates, increase AOV, and turn customer acquisition from guesswork into a growth system.

Why Most CRO Efforts Fail Without Context

We explore why CRO efforts often fail — and how contextual, strategic CRO tied to funnel structure, audience behavior, and purchase psychology drives meaningful growth.

The Role of Retention in Maximizing Customer Lifetime Value

This article discusses how customer retention directly drives LTV and why focusing only on acquisition can silently erode long-term growth.