Build a differentiated, scalable brand that drives demand
Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Trusted by over 4,000 startups.
Brand strategy objectives
Your business can be missing out on growth opportunities due to inefficient CRM usage
Clear Market Differentiation
A defined brand position eliminates ambiguity. Business becomes clearly recognizable and distinct in the customer’s mind, reducing direct price-based competition.
Higher Conversion and More Efficient Acquisition
When positioning and messaging align with customer expectations, trust is built faster. This results in higher conversion rates and lower customer acquisition costs across channels.
Consistency Across All Marketing Touchpoints
Brand strategy creates a unified communication framework for advertising, website, content, and product. This consistency improves overall marketing efficiency and performance.
Stronger Trust and Brand Equity
A strategic brand builds credibility over time. Instead of relying on individual campaigns, the brand itself becomes a long-term growth asset.
Clearer Products, Offers, and Value Propositions
Brand clarity simplifies decision-making for customers. Products and services become easier to understand, compare, and choose.
Scalable Foundation for Growth
Without brand strategy, growth is reactive. With it, scaling becomes structured, predictable, and sustainable.
In which cases is a brand strategy necessary?
Operate in competitive or saturated markets
Struggle to clearly communicate their value proposition
Experience inconsistent messaging across channels
Rely heavily on paid acquisition or discounting
Preparing for scaling, repositioning, or expansion
Want the brand to actively support revenue growth
What is the essence of the CRM implementation methodology used at Kynera?
We model CRM logic based on the 4R model - Reach, React, Refresh, Reengage. We adapt it to the specifics of your company's sales model, implementing the most effective sales support tools.
Results of methodologically integrated CRM
You will begin to make data-driven decisions based on analytics and real-time metrics.
Higher Conversion Rates, Stronger Retention, and Growing LTV
By understanding customer behavior at every stage of the funnel, you can execute precise actions that increase conversions, enhance customer lifetime value, and create consistent revenue growth.
Faster and More Confident Strategic Decision-Making
You receive clear and structured insights across customers, products, channels, and sales activities - enabling leadership to make informed decisions faster and with greater confidence.
Shorter Sales Cycles and Accelerated Cash Flow
CRM data reveals exactly where deals stall and why. Eliminating these bottlenecks speeds up the entire pipeline, allowing your business to close deals faster and receive payments sooner.
Reduced Time Spent on Operational Control
Unified reporting standards and automated dashboards remove the need for manual oversight. Managers and executives instantly see what’s happening - without chasing updates or assembling reports.
More Accurate Sales Forecasting and Demand Planning
A richer, more complete data layer allows you to forecast revenue, plan inventory, and manage resources with far greater accuracy - reducing financial risks and improving operational stability.
A Scalable System That Supports Growth Instead of Limiting It
Your CRM becomes a strategic asset: flexible, structured, and capable of expanding as your company grows - instead of turning into a cluttered tool that slows the business down.
Common Questions
Everything you need to know about marketing strategy from with Kynera. Can’t find the answer you’re looking for? Please contact our team.
What’s included in a marketing strategy?
We offer flexible pricing tailored to the specific needs of each project. The cost depends on factors like the project’s scope, objectives, and the level of customization required. Whether you’re seeking a full growth system or specific optimizations, we ensure a solution that aligns with your goals and budget.
How long does it take to develop a marketing strategy?
We specialize in working with digital-first, growth-focused businesses across various industries like E-commerce, SaaS, and DTC brands. Whether you’re an established company or a startup, we tailor our approach to meet your specific needs and growth potential.
What if we already have a marketing team?
We offer a comprehensive range of services to optimize your entire growth funnel. From CRO and landing page redesigns to paid media strategies, funnel creation, and data-driven retention systems, we build long-term growth engines for brands.
While we excel at providing a complete package, we also offer specific solutions like full-funnel management or custom tech implementations as needed.
While we excel at providing a complete package, we also offer specific solutions like full-funnel management or custom tech implementations as needed.
Can you help implement the strategy afterward?
We typically work with brands that have a monthly revenue of at least $15,000 - $20,000, but we welcome businesses of all sizes. If you’re a new brand looking to scale or a growing brand aiming to refine your systems, we’re happy to discuss how we can help.
What is required from our side?
Yes, we’ve worked with brands across North America and Europe, and we’re experienced in building multilingual funnels and adapting messaging for different regions, including local offer strategy and regulatory considerations.
How do we get started?
Everything starts with a discovery call. We’ll learn about your goals, audit your existing systems, and define where the biggest growth levers lie. From there, we propose a custom scope that delivers the fastest, most meaningful impact.